Transparent Pricing
Start free.
Master investing at your pace.
Begin your structured learning journey for free. Upgrade to unlock institutional-grade backtesting, full practice environment, and live trading when your strategy is validated.
👤 Personal Plans
For individual investors and learners
💹
Live Trading Launching Soon — Elite Gets Priority Access
Real-money algorithmic trading is in development. SEC registration is in progress. Elite subscribers will be first to access live trading when it launches.
Free
Start exploring markets. No card required.
$0
/mo
Transaction fee
$0.50 per trade
- ✓Unlimited simulated paper positions
- ✓Fractional shares
- ✓Screener access
- ✓Simulated options (paper)
- ✓Simulated crypto (paper)
- ✓All market pages (stocks, ETFs, crypto, options, staking)
- ✓Basic backtesting (Buy & Hold, 1Y, 3/day)
- —Chart indicators
- —AI assistant
Supported by display ads — upgrade to remove ads →
Start Learning →
Starter
Everything in Free plus chart indicators, backtesting engine, and live paper trading.
$19.99
/mo
Transaction fee
$0.50 per trade
- ✓Everything in Free
- ✓5 chart indicators
- ✓Crypto — live paper trading
- ✓Options — live paper trading
- ✓Backtesting engine (all 6 strategies, 5Y data)
- —AI assistant
- —Scanner with advanced filters
Sidebar & banner ads only — go ad-free with Pro →
Start Practicing →
Pro
Full backtesting, AI assistant, scanner & live paper trading across all asset classes.
$59.99
/mo
Transaction fee
$0.50 per trade
- ✓Everything in Starter
- ✓Institutional-grade backtesting engine
- ✓All 6 professional strategies
- ✓Market Intelligence & analysis
- ✓Priority access to live trading (coming soon)
- ✓Options trading & options lab
- ✓Full portfolio analytics
- ✓Paper trading $1M virtual
- ✓Ad-Free Experience — zero ads, always
Elite
Full options chains, custom strategies, 1-on-1 coaching & extended hours data.
$99.99
/mo
Transaction fee
$0.50 per trade
- ✓Everything in Pro
- ✓Priority Market Intelligence
- ✓Advanced mastery tools & strategies
- ✓$0.50 per-trade fee (flat, all paid tiers)
- ✓Dedicated support channel
- ✓Advanced options strategy lab
- ✓Tax-loss harvesting tools
- ✓Early access to new features
- ✓Ad-Free Experience — zero ads, always
- 🔒Priority access to live trading (launching soon)
WealthSignal combines paper trading with live market data — practice with $1M in virtual cash, then trade for real when you are ready. Alpaca-powered, SEC-compliant, zero brokerage fees. Full Investment Disclaimer
🏢 Business Plans
For RIAs, financial advisors & institutions
Branded investing platform for your firm. All Elite+ features included. No revenue share on user subscriptions. Live trading launching with SEC approval.
Business Starter
Full branding control for financial advisors. Up to 50 client accounts with all Elite+ features.
✦ No Revenue Share
✦ No AUM Fees
Platform includes tasteful in-app ads · You keep 100% of your revenue
$999.99
/mo
Trade fee
0.20% per trade (when live)
View all inherited Elite features
- ✓AI Tutor (unlimited)
- ✓Copy-Trading (all 6 investors, real-time)
- ✓Head-to-Head Competitions (unlimited)
- ✓Advanced Analytics (alpha/beta, sector attribution, custom benchmarks)
- ✓Insider Trading data
- ✓DCF / Fair Value models (adjustable assumptions)
- ✓All 6 order types (market, limit, stop, trailing stop, bracket, OCO)
- ✓Real-time Level 1 + Level 2 market data
- ✓Extended hours trading
- ✓Unlimited notifications (in-app + email + push + SMS)
- ✓Custom benchmarks
- ✓Full education access + certificates + video lessons
- ✓Tax simulator (full access)
- ✓English language (more languages coming)
- ✓Short selling + margin simulation
- ✓Scanner: full hybrid scoring + daily picks + custom alerts
- ✓Unlimited watchlists + price alerts
- ✓Dividend tracker: full DRIP simulation + Aristocrats/Kings screener
- ✓News & Sentiment: full access + custom alerts
- ✓Competitions: all 5 types + team creation
- ✓XP/Gamification: Elite 2x multiplier
- ✓Ad-Free Experience
- ✓Priority live trading access
Plus B2B features
- ✓Up to 50 client accounts
- ✓10 team seats
- ✓White-label dashboard
- ✓Custom branding (logo + colors)
- ✓Branded performance reports
- ✓Full compliance tools (audit trails, exports)
- ✓Portfolio rebalancing
- 🔒Real execution Launching 2026
- 🔒Basic API access Launching 2026
- 🔒Custody Launching 2026
Business Growth
Scale to 250 clients with full API, custom domain & compliance tools.
✦ No Revenue Share
✦ No AUM Fees
Platform includes tasteful in-app ads · You keep 100% of your revenue
$2,399.99
/mo
Trade fee
0.15% per trade
View all inherited Elite features
- ✓AI Tutor (unlimited)
- ✓Copy-Trading (all 6 investors, real-time)
- ✓Head-to-Head Competitions (unlimited)
- ✓Advanced Analytics (alpha/beta, sector attribution, custom benchmarks)
- ✓Insider Trading data
- ✓DCF / Fair Value models (adjustable assumptions)
- ✓All 6 order types (market, limit, stop, trailing stop, bracket, OCO)
- ✓Real-time Level 1 + Level 2 market data
- ✓Extended hours trading
- ✓Unlimited notifications (in-app + email + push + SMS)
- ✓Custom benchmarks
- ✓Full education access + certificates + video lessons
- ✓Tax simulator (full access)
- ✓English language (more languages coming)
- ✓Short selling + margin simulation
- ✓Scanner: full hybrid scoring + daily picks + custom alerts
- ✓Unlimited watchlists + price alerts
- ✓Dividend tracker: full DRIP simulation + Aristocrats/Kings screener
- ✓News & Sentiment: full access + custom alerts
- ✓Competitions: all 5 types + team creation
- ✓XP/Gamification: Elite 2x multiplier
- ✓Ad-Free Experience
- ✓Priority live trading access
Plus B2B features
- ✓Up to 250 client accounts
- ✓50 team seats
- ✓Full API access
- ✓SSO (Single Sign-On)
- ✓Custom branding (full white-label)
- ✓Compliance reporting & export
- ✓Custom domain (CNAME)
- ✓Dedicated Slack support
- ✓Bulk account import
Seat add-ons: +$39/seat/mo beyond 50 included seats
Get Started
Enterprise
Unlimited client accounts, dedicated infrastructure, SLA & custom integrations.
$4,399.99
/mo
Trade fee
0.10%
View all inherited Elite features
- ✓AI Tutor (unlimited)
- ✓Copy-Trading (all 6 investors, real-time)
- ✓Head-to-Head Competitions (unlimited)
- ✓Advanced Analytics (alpha/beta, sector attribution, custom benchmarks)
- ✓Insider Trading data
- ✓DCF / Fair Value models (adjustable assumptions)
- ✓All 6 order types (market, limit, stop, trailing stop, bracket, OCO)
- ✓Real-time Level 1 + Level 2 market data
- ✓Extended hours trading
- ✓Unlimited notifications (in-app + email + push + SMS)
- ✓Custom benchmarks
- ✓Full education access + certificates + video lessons
- ✓Tax simulator (full access)
- ✓English language (more languages coming)
- ✓Short selling + margin simulation
- ✓Scanner: full hybrid scoring + daily picks + custom alerts
- ✓Unlimited watchlists + price alerts
- ✓Dividend tracker: full DRIP simulation + Aristocrats/Kings screener
- ✓News & Sentiment: full access + custom alerts
- ✓Competitions: all 5 types + team creation
- ✓XP/Gamification: Elite 2x multiplier
- ✓Ad-Free Experience
- ✓Priority live trading access
Plus B2B features
- ✓Unlimited client accounts & team seats
- ✓Dedicated infrastructure
- ✓SLA guarantee (99.9% uptime)
- ✓Custom integrations
- ✓White-glove onboarding
- ✓Custom brokerage connections
- ✓Compliance team access
- ✓Dedicated support & SLA
🌐 White-Label Plans
Your brand. Your platform. Zero WealthSignal branding.
Flat monthly licensing. No revenue share on user subscriptions. Launch your branded investment platform in 30 days.
WL Standard
Full white-label platform with your branding. Up to 500 end users.
✦ No Revenue Share
✦ Your Brand Only
$10,000
/mo
$120,000/yr — annual billing available
- ✓All Business features included
- ✓Zero WealthSignal branding
- ✓Custom domain (CNAME)
- ✓Full brand customization (logo, colors, fonts)
- ✓Up to 500 end users
- ✓Branded emails & notifications
- ✓Priority email support
✦ MOST POPULAR
WL Premium
Full API access, SSO, and dedicated Slack support. Up to 2,000 end users.
✦ No Revenue Share
✦ Your Brand Only
$15,000
/mo
$180,000/yr — annual billing available
- ✓Everything in WL Standard
- ✓Full API access
- ✓SSO (Single Sign-On)
- ✓Up to 2,000 end users
- ✓Dedicated Slack support
- ✓Bulk account import (CSV)
- ✓Custom algorithm config
WL Enterprise
Unlimited users, dedicated infrastructure, SLA & white-glove onboarding.
✦ No Revenue Share
✦ Your Brand Only
$25,000
/mo
$300,000/yr — annual billing available
- ✓Everything in WL Premium
- ✓Unlimited end users
- ✓Dedicated infrastructure
- ✓99.9% uptime SLA
- ✓Custom integrations
- ✓White-glove onboarding
- ✓Dedicated account manager
Questions about what you'll pay?
See full fee schedule →
WealthSignal subscription fees are billed in advance on a monthly or annual basis. Annual plans are billed as a single upfront payment. Cancellation takes effect at the end of your current billing period — no partial refunds unless required by law. Subscriptions auto-renew unless cancelled before the renewal date.
Consumer Plan Feature Matrix
All 4 consumer tiers at a glance — the canonical comparison.
| Feature | 🌱 Free $0/mo |
📈 Starter $19.99/mo |
⚡ Pro $59.99/mo |
💎 Elite $99.99/mo |
|---|---|---|---|---|
| Virtual cash | $1M | $1M | $1M | $1M |
| Paper trades/day | 5 | 15 | Unlimited | Unlimited |
| Active positions | 1 | 5 | Unlimited | Unlimited |
| Asset classes | Stocks only | Stocks + major ETFs | + Crypto, Options, all ETFs | + Pre/post market |
| Backtesting | Buy & Hold 1yr | Buy & Hold + SMA 5yr | All 6 strategies 10yr | + Custom strategies |
| Algo Signals ★ | ❌ | ✅ Paper trading w/ live data Basic · daily signals |
✅ Paper trading w/ live data Full dashboard · real-time |
✅ Paper trading w/ live data Full + alerts |
| Market data | Delayed 15-min | Real-time 30s | WebSocket streaming | + Extended hours |
| Order types | Market only | Market + Limit | + Stop-loss, trailing | All |
| Education | 3 intro lessons | Full lesson library | + Advanced courses | + 1-on-1 coaching |
| Certificates | ❌ | ❌ | ✅ | ✅ |
| Support | FAQ & community | Email + priority | White-glove + 1-on-1 |
Compare all features
Every feature across all tiers — side by side.
| Free | Starter | Pro ⚡ | Elite 💎 | |
|---|---|---|---|---|
| Pricing | ||||
| Monthly price | $0 | $19.99 | $59.99 | $99.99 |
| Annual price | — | $219.99/yr | $659.99/yr | $1,099.99/yr |
| Trade fee (live trading) | — | Paper only | 0.25% (when live) | 0.15% (when live) |
| Ad experience | Display ads | Sidebar & banner | ✓ Ad-Free |
✓ Ad-Free |
| Paper Trading | ||||
| Virtual cash balance | Limited | $1M | $1M | $1M |
| Simulated paper positions | ✓ Unlimited |
✓ Unlimited |
✓ Unlimited |
✓ Unlimited |
| Simulated crypto (paper) | ✓ | ✓ | ✓ | ✓ |
| Simulated options (paper) | ✓ | ✓ | ✓ | ✓ |
| Full options chains (Black-Scholes) | — | — | — | ✓ |
| Fractional shares ★ | ✓ Paper trading w/ live data | ✓ Paper trading w/ live data | ✓ Paper trading w/ live data | ✓ Paper trading w/ live data |
| Short selling ★ | — | — | — | ✓ Paper trading w/ live data |
| Margin trading (2:1 simulated) ★ | — | — | — | ✓ Paper trading w/ live data |
| Live paper trading (all assets) | — | ✓ Crypto + Options |
✓ All assets |
✓ All assets |
| Chart Indicators | ||||
| Chart indicators | — | ✓ 5 |
✓ 10 |
✓ 10+ |
| Screener & Tools | ||||
| Screener access | ✓ | ✓ | ✓ | ✓ |
| Scanner with advanced filters | — | — | ✓ | ✓ |
| Custom watchlists | — | — | ✓ Unlimited |
✓ Unlimited |
| All market pages (stocks, ETFs, crypto, options, staking) | ✓ | ✓ | ✓ | ✓ |
| Backtesting & AI | ||||
| Backtesting | ✓ Buy & Hold, 1Y | ✓ 6 strategies, 5Y | ✓ 6 strategies, 10Y | ✓ 11 strategies, 10Y |
| AI assistant (Strategy AI + Signal AI) | — | — | ✓ | ✓ |
| Options analytics | — | — | ✓ | ✓ |
| Full options chains | — | — | — | ✓ |
| Custom strategy builder (user algos) | — | — | ✓ | ✓ |
| Leaderboards & competitions | ✓ | ✓ | ✓ | ✓ |
| XP, badges & achievements | ✓ | ✓ | ✓ | ✓ |
| Additional Features | ||||
| Extended hours execution | — | — | ✓ | ✓ |
| Tax forms | — | — | ✓ | ✓ |
| Security | ||||
| Two-Factor Authentication | ✓ Email OTP |
✓ TOTP App |
✓ TOTP + SMS |
✓ Hardware Key + Enforced |
| Market Data & Research | ||||
| Real-Time Market Data | 15-min delay | ✓ Real-time |
✓ Level 1 + Extended Hours |
✓ Level 2 + API |
| Stock Detail Pages | ✓ Basic · 10/day |
✓ Full Financials |
✓ Analyst + Earnings |
✓ Insider + Fair Value |
| Heat Maps | ✓ S&P 500 |
✓ + Sectors |
✓ Custom |
✓ Global + Crypto |
| Portfolio & Risk | ||||
| Risk Tolerance Questionnaire | ✓ Basic 4-question |
— | ✓ Full 7Q + AI suggestions |
✓ Stress test + Team profiles |
| Portfolio Benchmarking | ✓ S&P 500 |
✓ Multi-index |
✓ Alpha/Beta + Sectors |
✓ Custom + Attribution |
| Realistic Trading | ||||
| Order Types | ✓ Market orders |
✓ + Limit orders |
✓ + Stop / Slippage |
✓ + Short / Margin + API |
| Notifications & Personalization | ||||
| Notification Center | ✓ In-app |
✓ |
✓ + Push + Custom |
✓ + SMS + Webhooks |
| Onboarding Personalization | ✓ 3-level setup |
✓ Custom layout |
✓ AI learning path |
✓ Dashboard presets |
| Help & Support | ||||
| Help Center | ✓ Articles |
✓ + Bookmarks |
✓ + Email Support |
✓ + Live Chat + Phone/SLA |
| Coming Soon | ||||
| 🔒 Live autopilot trading | — | — | Coming Soon | Coming Soon |
| 🔒 API access | — | — | — | Coming Soon |
| Support | ||||
| Community forum | ✓ | ✓ | ✓ | ✓ |
| Email support | — | — | ✓ | ✓ |
| Dedicated support channel | — | — | — | ✓ Priority |
| Business Starter | Business Growth | Enterprise | |
|---|---|---|---|
| Inherited Elite Features (included in all business tiers) | |||
| AI Tutor | ✓ Unlimited | ✓ Unlimited | ✓ Unlimited |
| Copy-Trading | ✓ All 6 investors | ✓ All 6 investors | ✓ All 6 investors |
| Head-to-Head Competitions | ✓ Unlimited | ✓ Unlimited | ✓ Unlimited |
| Advanced Analytics (alpha/beta, sector attribution) | ✓ | ✓ | ✓ |
| Insider Trading data | ✓ | ✓ | ✓ |
| DCF / Fair Value models | ✓ | ✓ | ✓ |
| All 6 order types | ✓ | ✓ | ✓ |
| Real-time Level 1 + Level 2 market data | ✓ | ✓ | ✓ |
| Extended hours trading | ✓ | ✓ | ✓ |
| Unlimited notifications (in-app + email + push + SMS) | ✓ | ✓ | ✓ |
| Custom benchmarks | ✓ | ✓ | ✓ |
| Full education + certificates + video lessons | ✓ | ✓ | ✓ |
| Tax simulator (full access) | ✓ | ✓ | ✓ |
| Short selling + margin simulation | ✓ | ✓ | ✓ |
| Scanner: full hybrid scoring + daily picks | ✓ | ✓ | ✓ |
| Unlimited watchlists + price alerts | ✓ | ✓ | ✓ |
| Dividend tracker (DRIP + Aristocrats/Kings) | ✓ | ✓ | ✓ |
| News & Sentiment (full access + alerts) | ✓ | ✓ | ✓ |
| Competitions: all 5 types + team creation | ✓ | ✓ | ✓ |
| XP/Gamification: Elite 2x multiplier | ✓ | ✓ | ✓ |
| Ad-Free Experience | ✓ | ✓ | ✓ |
| Pricing | |||
| Monthly price | $2,300/mo | $3,500/mo | Custom |
| Annual price (1 month free) | $25,300/yr | $38,500/yr | Custom |
| Trade fee per user | 0.20% | 0.15% | 0.10% neg. |
| Users & White-Label | |||
| User seats | ✓ 10 |
✓ 50 |
✓ Unlimited |
| White-label dashboard | ✓ | ✓ | ✓ |
| Custom branding (logo + colors) | ✓ | ✓ | ✓ |
| Custom domain (CNAME) | — | ✓ | ✓ |
| Dedicated infrastructure | — | — | ✓ |
| Compliance & Portfolio | |||
| Full compliance tools (audit trails, exports) | ✓ | ✓ | ✓ |
| Portfolio rebalancing | ✓ | ✓ | ✓ |
| Branded performance reports | ✓ | ✓ | ✓ |
| Compliance team access | — | — | ✓ |
| SLA guarantee (99.9% uptime) | — | — | ✓ |
| API & Integrations | |||
| 🔒 Real execution (Coming Soon) | Coming Soon | Coming Soon | Coming Soon |
| 🔒 API access (Coming Soon) | Coming Soon | ✓ | ✓ |
| 🔒 Custody (Coming Soon) | Coming Soon | Coming Soon | Coming Soon |
| Custom integrations | — | — | ✓ |
| Bulk account import (CSV) | — | ✓ | ✓ |
| Account Management | |||
| Sub-admin accounts | — | ✓ | ✓ |
| Custom email domain | — | ✓ | ✓ |
| Custom algos (build + deploy) | — | — | ✓ |
| Audit log export (CSV/PDF) | — | — | ✓ |
| Support | |||
| Email support | ✓ 48h SLA | ✓ | ✓ |
| Slack integration | — | ✓ | ✓ |
| White-glove onboarding | — | — | ✓ |
| Dedicated CSM | — | — | ✓ |
Frequently asked questions
What is the trade fee and when does it apply?
A $0.50 per-trade transaction fee applies to all executed paper trades on WealthSignal — paper trading included. This flat fee is charged on every filled order regardless of share count or price, and is deducted from your paper balance. Live trading fees (when SEC-approved) will be disclosed separately. See the full fee schedule →
What's the difference between paper trading and live trading?
Paper trading uses a simulated virtual portfolio (no real money). Free gets basic paper trading, Starter/Pro/Elite all get $1M virtual. No real money is currently at risk. Live trading pending SEC review. Pro/Elite subscribers get priority waitlist access when live trading launches.
Can I cancel anytime?
Yes. Cancel from Settings → Billing at any time. Your access continues until the end of the current billing period. No partial refunds for unused days.
How does annual billing work?
Annual plans are billed once per year upfront. Starter Annual ($219.99/yr) saves ~$20 vs monthly. Pro Annual ($879.99/yr) saves ~$80 vs monthly. Elite Annual ($1,649.99/yr) saves ~$150 vs monthly. Annual subscribers are not subject to mid-term price increases — changes apply at renewal.
Is there a free trial?
The Free tier is free forever — no trial expiry, no card required. You can upgrade at any time when you're ready for more features or live trading.
Can I switch plans?
Yes. Upgrade from Settings → Billing at any time. If upgrading mid-cycle, your new plan activates immediately. Downgrades take effect at the next billing period.
What payment methods are accepted?
We accept all major credit and debit cards (Visa, Mastercard, American Express, Discover) via Stripe's secure checkout. No card is stored on our servers.
Are there any other fees besides the trade fee?
No AUM fees, no account opening fees, no inactivity fees. The subscription fee is the only charge. No real money is currently at risk. Live trading pending SEC review. See our full fee schedule for complete details.
Subscription Terms: All plans are billed in advance on a recurring basis (monthly or annually, as selected). Subscriptions automatically renew at the end of each billing period unless cancelled at least 24 hours before the renewal date. You can cancel anytime from Settings → Billing — no penalty, access continues through your current period. No partial refunds for unused days. By subscribing, you agree to our Terms of Service. · Educational only. No real money is currently at risk. Live trading pending SEC review.. Past paper performance does not guarantee future real-money trading results. All investing involves risk, including possible loss of principal.
WealthSignal combines paper trading with live market data — practice with $1M in virtual cash, then trade for real when you are ready. Alpaca-powered, SEC-compliant, zero brokerage fees.